NIKE RUN Like ME (2012)

RUN Like ME is a Facebook campaign developed by Nike Japan for the launch of LUNARGLIDE+ 4 in 2012 summer. When a user hit the 'Like' button on the campaign site, Joseph will run 100m longer. For every Like on RUN Like ME content posted to the Timeline, he will run another 10m. How far can the Internet make him run?

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Shortlisted at The Facebook Award

 

 

W+K TOKYO

Creative Director: Caleb Jensen

Associate Creative Director: Naoki Ga

Art Director: Naoki Ga

Copywriter: Andrew Miller 

Account Team: Shinya Kamata

Designers: Shuhei Aoyama, Daisuke Maki

Digital Artist: Genki Ito

Executive Creative Director: Tota Hasegawa

ROOT Communications

Technical Director: Toru Terashima (寺嶋 徹)

Project Manager: Reiko Kawaguchi (川口 玲子)

Application Developer: Shin Nakamoto (中元 慎)

Programmer: Tsuyoshi Tanaka (田中 毅)

Mark up Engineers: Takeshi Ninomiya (二之宮 岳史) Takahiro Inoue (井上 貴弘)

SOKET

Executive Producer: Yuichi Sakurai (櫻井 雄一)

Planning Producer/Producers: Takahiro Fujiyama (藤山 高浩) Junichi Moriwaki (森脇 淳一)

Directors: Yoshinori Sato (佐藤 慶紀) Keijiro Tsubakimoto (椿本 慶次郎)

Photographer: Seichi Uozumi (魚住 誠一)

Assistant Directors: Kunio Kataoka (片岡 邦夫) Shota Nakajima (中島 唱太)

The GPS Runner

Joseph Tame