NIKE Run Together (2012)
One year later after the earthquake in Fukushima, we invited everyone to join in a run around the entire country of Japan on March 11th, using Nike+, to fundraise for those affected by the earthquake and Tsunami in 2011.
The Run Together campaign is backed, which includes a website, outdoor billboards and print work. For every 1km logged on Nike+, Nike donated 500 yen to disaster reconstruction efforts through the Architecture for Humanity, a US nonprofit.
Finally, total distance via Nike+ from across countries on March 11th achieved the incredible result: 113, 811km in a day.
Creative Director: Caleb Jensen
Art Director: Ikuo Toyama (YARD)
Designer: Shuhei Aoyama
Account Team: Hirotaka Kuki, Shinya Kamata
Digital Producer: Masaki Endo
Print Producer: Yoko Onodera
Art Buyer: Hiromi Shibuya
Photographer: DYSK, Takeshi Hashimoto
Executive Creative Director: Tota Hasegawa
Technical Director: Toru Terashima
Project Manager: Reiko Kawaguchi
Art Director/Designer: Masanori Sakamoto
Interactive Director: Ken Murayama