NIKE Run Together (2012)

One year later after the earthquake in Fukushima, we invited everyone to join in a run around the entire country of Japan on March 11th, using Nike+, to fundraise for those affected by the earthquake and Tsunami in 2011.

The Run Together campaign is backed, which includes a website, outdoor billboards and print work. For every 1km logged on Nike+, Nike donated 500 yen to disaster reconstruction efforts through the Architecture for Humanity, a US nonprofit. 

Finally, total distance via Nike+ from across countries on March 11th achieved the incredible result: 113, 811km in a day.



Creative Director: Caleb Jensen

Art Director: Ikuo Toyama (YARD)

Designer: Shuhei Aoyama

Account Team: Hirotaka Kuki, Shinya Kamata

Digital Producer: Masaki Endo

Print Producer: Yoko Onodera

Art Buyer: Hiromi Shibuya

Photographer: DYSK, Takeshi Hashimoto

Executive Creative Director: Tota Hasegawa


Technical Director: Toru Terashima

Project Manager: Reiko Kawaguchi


Art Director/Designer: Masanori Sakamoto

Interactive Director: Ken Murayama

Jaid Production