NIKE Risk Everything in Japan (2014)

Under the brand concept of Nike Football for the World Cup 2014 called Risk Everything, we localized the global campaign to Japanese market. Japanese defender who plays in the F.C. Inter Milan, Yuto Nagatomo was our local hero player. We created bespoke visuals with british design studio, I LOVE DUST for accelerating Japanese football movements through the World Cup journey in conjunction with global executions.


Executive Creative Director: Michael Farr, Tota Hasegawa

Creative Director: Adam Koppel

Art Director: Kazuhi Yoshikawa

Copy Writer: Takeshi Amata

Account Team: Ryan Johnson, Ai Kawasaki, Shinya Kamata

Art Buyer/Producer: Hiromi Shibuya