Facebook Brand Campaign in Japan (2014)

Facebook unveiled its first campaign in Japan with a TVC, out of home print media and digital execution in 2014 fall. This is the first original campaign outside the U.S. with a series of contents designed exclusively for Japan under the concept: “the most important thing you can be is a friend.”

 

 

W+K TOKYO

Executive Creative Directors: Mike FARR & Tota HASEGAWA

Creative Director: Adam KOPPEL

Copywriter: Takeshi AMATA, Kounosuke KAMITANI (Nakahata Inc)

Art Director: Daisuke MAKI, Kazuhi YOSHIKAWA

Studio Designer: Choro KOUMAE

Strategic Planner: Kenichiro MURAGUCHI

Digital Strategist: Greg WHITE

Digital Producer: Reiko KAWAGUCHI

Account Director: Kensuke SUEMASA

Account Supervisor: Yoshiko AMANO

Account Executive: Shinya KAMATA

Print Producer: Yoko ONODERA

Line Producer: Kenji TANAKA

Translator: Fumie ITAKE

EPOCH FILMS

Director & Director Of Photography: Zachary HEINZERLING

Producer: Terri SHAFIROV

US Production Supervisor: Brielle MURRAY

TWENTY FIRST CITY INC.

Line Producer: Gerogina POPE

Production Manager: Mitsutoshi HAMAZAKI

Production Accountant: Saeko KAWAMURA

Production Cordinator: Moe SUGAWARA

Ist AD Intepreter: Mao NAGAKURA

2nd AD: Kosuke SASAKI

Casting Director: Ko IWAGAMI

Casting Assistant: Ken HIRAMA, Kaoru IMAFUKU, Daijiro YAMAMOTO

Location Manager: Naoki WAKAYAMA, Masashi MASUOKA

Assistant Location Manager: Masashi NAKAJIMA

Camera Operator: Oliver MILLAR

1st AC: Hiro OSAWA

2nd AC: Kengo KOBAYASHI

DIT: Ivan KOVAC

DIT Assistant: Jamie MORRIS

Gaffer: Jun TANAKA

Sound: Giles KHAN

Art & Set Decoration: Keisuke NAKAMURA

Costume Designer: Tony CROSBIE

Hair & Make-Up: Fukiko KONNO

Cutters Tokyo

Editor: Ryan MCGUIRE

Editor/Assistant Editor: Aika MIYAKE

Executive Producer: Timo

Producer: Megumi IRINO

Colorist: Pete RITCHIE

VFX Artist: Yusaku YASUDA

Sound Designer/Mixer: Daniel LOVELL

Producer: Glen GALLOWAY

Male Narrator: Ryo KATSUJI

Female Narrator: Mikako TABE

Producer (YouTube Annotation): Tatsumi KASE (FIVE S)

Editor (YouTube Annotation): Motohiro ISHII (McRAY)

Amana Studio

Photography: Takakazu AOYAMA

Producer: Wataru ITO, Yusuke HINO

Stylist: Tsubasa SAKAI (DRAGON FRUIT)

Retoucher: Yuki SASAKI (Freelancer)